EDITORIAL_
Modern Muses is a conceptual fashion editorial, reinterpreting ancient mythological women into contemporary icons of female empowerment.
Approaching the concept of Jungian archetypes through the female gaze, the 'Modern Muses' express four core values of contemporary female identity: Power, Self-Value, Sexuality and Mindfulness. Inspired by four women in myths across the globe, from the Amazonian warrior Hippolyta to the African mermaid Goddess Mami Wata, these icons were revived through fashion photography as guiders for women in the twentieth century.
Each model wears a self-made mask reflecting symbolic gestures of their inspired Muse. This project was produced during the pandemic, using safety requirements in a home studio in London.
_Editorial
_Fashion Photography
_Mythology
_Art Direction
_Styling
_Prop Design
PUBLICATIONS
MagCloud self-publication 2021
FIRST MAGAZINE, Dec. 2020
Publication of Modern Muses editorial in
LA fashion photography magazine
UAL 2021
MA Art Direction
2021
CREDITS
ART DIRECTION, MASKS, CONCEPT & DESIGN
Raya van der Kroon
PHOTOGRAPHER
Laura Manner
MUA
Sophie Ball
SOUND DESIGN
Cedric Wiegel
STYLING RESEARCH
Nine Parre
SET ASSISTANCE
Emanuela Passadore
MODELS
Claudia Fialho
Emmanuela Oduro
Modern Models Agency London
Lucie Lazarus
Eliza Robert
FASHION BRANDS
Emeka Suits
Aimee Joyce London
Szabo Sihag
Polo Sophia
Herve by Celine Marie
Cemre Oktay Studio