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EDITORIAL_

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Modern Muses is a conceptual fashion editorial, reinterpreting ancient mythological women into contemporary icons of female empowerment.

Approaching the concept of Jungian archetypes through the female gaze, the 'Modern Muses' express four core values of contemporary female identity: Power, Self-Value, Sexuality and Mindfulness. Inspired by four women in myths across the globe, from the Amazonian warrior Hippolyta to the African mermaid Goddess Mami Wata, these icons were revived through fashion photography as guiders for women in the twentieth century.

 

Each model wears a self-made mask reflecting symbolic gestures of their inspired Muse. This project was produced during the pandemic, using safety requirements in a home studio in London. 

_Editorial

_Fashion Photography

_Mythology

_Art Direction

_Styling

_Prop Design

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PUBLICATIONS

MagCloud self-publication 2021

FIRST MAGAZINE, Dec. 2020 

Publication of Modern Muses editorial in

LA fashion photography magazine

UAL 2021

MA Art Direction

2021

CREDITS

ART DIRECTION, MASKS, CONCEPT & DESIGN

Raya van der Kroon

PHOTOGRAPHER

Laura Manner​

 

MUA

Sophie Ball

SOUND DESIGN

Cedric Wiegel

STYLING RESEARCH

Nine Parre

SET ASSISTANCE

Emanuela Passadore

MODELS

Claudia Fialho

Emmanuela Oduro

Modern Models Agency London

Lucie Lazarus

Eliza Robert

FASHION BRANDS

Emeka Suits

Aimee Joyce London

Szabo Sihag

Polo Sophia

Herve by Celine Marie

Cemre Oktay Studio

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