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FASHION
PHOTOGRAPHY_

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CLOCKWORKS
ART DIRECTION
Lucie Lazarus and
Raya van der Kroon

PHOTOGRAPHER
Atte Tanner

MODEL
Mireia Benet

HAIR

Michael Kent

 

MAKE UP

Holly Dawkins

 

DRESS

Aimee Joyce London

The Clockworks series is an exploration on the infinite subject of time and surrealism. As the pandemic has stretched, paused and reshaped our concept of time, this series aims to visualise our relationship to the ticking clock on the wall.

2021

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FLORAL MESSAGE
ART DIRECTION
Raya van der Kroon

FILMER
Lucie Lazarus

MODEL
Farah van Stokkum

SOUND

Cedric Wiegel

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PRODUCTION
Shannon Clegg
Wallflower Peckham

Juan Serrato

'Floral Message' is a multidisciplinary project around the concept of floriography - the language of flowers, standing for the cryptological communication from the Victorian era. The project's aim was to rewrite floriography to the digital age, reviving physical flowers as a form of communication. Through the choice of flowers and bodily placement , the pieces are sharing secret messages around  love, friendship and career.

2020

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AGE OF EXPOSURE
ART DIRECTION
Lucie Lazarus and
Raya van der Kroon

PHOTOGRAPHER
Konrad Schmidt

MODEL
Tamina Swan
POST PRODUCTION
Lucie Lazarus and
Konrad Schmidt

Thanks to LCC
‘The Age of Exposure’ is an editorial series illustrating the transition of feeling safe within your privacy , to being fully exposed through social media platforms.
A visual story transitioning from innocent white to radical red, with investigative props from the National Costume Theatre London.

2020

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WEIRDO
ART DIRECTION
PRODUCTION & DESIGN
Lucie Lazarus and
Raya van der Kroon


MODEL
Marion Visser

Weirdo is a visual collection that aims for the metamorphosis of our childhood insecurities. 

As the cells in our body completely renew themselves every 7 to 10 years, we become a new version of ourselves. Where we all act as physical shapeshifters, ‘Weirdo’ wants to highlight the mental change of shaping our personhood, by looking at what made us feel weird during our childhood and turning that into something beautiful.

Studio_Raya

Amsterdam

2025

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