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About Studio_Raya

Studio_RAYA is a studio for creative production and art direction lead by Raya van der Kroon. 

My goal is to make the world a better place through art, trigger the imagination through wonderous installations, visuals and design. I love the ethereal, rooted in mythology and surrealism, creating art or imagery that let you drift off into different worlds. 

I consult on complex art installations for exhibitions and in public space, as well as art direct visual narratives in photography and graphic identities. 


Based in Amsterdam, working worldwide.

About Raya_


Photo by Kai  Prochatzki


Hi, I am Raya!

I am a Production Consultant and Art Director living and working from Amsterdam. Having worked in Central London on global art installations and commissions, I bring in a ton of international contacts and experience to your next creative project. Alongside building Studio_Raya, I am the Director of home art gallery A Flag (founded by Anna Kinneir), and the Gallery Manager at Looiersgracht 60, central Amsterdam.
As previous in-house producer at curation company Alter-Projects London, we were producing public artworks and limited edition collaboration between world-renowned artists and brands or property developers. I worked across the accounts of Diageo, Givaudan, Brookfield Properties, Oxford Properties, Molton Brown, along many pitches and collaborations with Pentagram, Design Miami, Salone del Mobile and London Design Festival.

Coordinating across global teams is where I thrive, ranging from creative teams to high-end client facing presentations. I love the challenge of solidifying creative ideas with large scale teams into manageable and smooth executions on site. 
With two Honour degrees in renewing studies in field of art and design - a Bachelor of Interdisciplinary Arts Maastricht and Master in Design for Art Direction at University of the Arts London - I bring in a unique, conceptual perspective and skillset for various creative productions.

_Production Consultant & Art Director

_Founder of Studio_Raya

_Director of A Flag Gallery

_Gallery Manager at Looiersgracht 60

_MA Design for Art Direction UAL

_BA Interdisciplinary Arts

_Young Talent Award at Prins Bernhard Cultuurfonds

Scholarship for Master Degree, 2019

_Female Creatives Grant from ‘Van Renswoude’ Fund, 2019


_Project Funding at Amsterdams Fonds van de Kunsten, sponsoring for self-initiated artistic collective & festival ‘Stand Your Ground’, 2019

Who I've worked with


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