ABOUT
Welcome to Studio_Raya!
A creative studio in the heart of Amsterdam, led by Raya van der Kroon. We specialise in art direction, curation, and creative production. From crafting unique brand identities to curating public artworks, we’re here to shape spaces and intrigue new audiences with the power of art.
With a passion for turning visionary ideas into seamless, large-scale executions, we thrive at the intersection of creativity and collaboration. Our goal is to make the world a better place through art, trigger the imagination through wonderous installations, visuals and design. We love the ethereal, routed in mythology and surrealism, creating art or imagery that let you drift into off to different worlds.
We consult on complex art installations and exhibitions in public and commercial spaces, as well as art direct visual narratives in photography and graphic identities. Dependent on your projects needs and scale, we partner up with other freelancer experts.
Amsterdam-based, globally connected.
ABOUT THE FOUNDER
Photo by Mireille Duiven
Raya van der Kroon is an experienced Art Director and Creative Producer living and working from Amsterdam. Having worked in Central London on global art installations and commissions as the in-house producer at curation company Alter-Projects, she worked on a wide scale of projects and clients.
From property developers such as Brookfield Properties and Oxford Properties in Berlin, to brand experiences for The Singleton Shanghai, Givaudan NY and Molton Brown London; we developed site specific artist installations, murals, public sculptures, immersive exhibitions and limited edition artworks.
Later working as the Gallery Manager of Looiersgracht 60 and A Flag Amsterdam, she is reconnecting to the local art scene of her home town. As the advisor for culture fund Stimuleringsfonds she is staying on the pulse of the Dutch festival scene, and implements her design vision through rebrands and graphic identities for various brands and cultural institutions, such as the Bijlmer Parktheater.
EDUCATIOn
BA in Interdisciplinary Arts Maastricht (2017)
MA in Design for Art Direction at University of the Arts London (2021)
awards
_Young Talent Award at Prins Bernhard Cultuurfonds
Scholarship for Master Degree, 2019
_Female Creatives Grant from ‘Van Renswoude’ Fund, 2019
_Project Funding at Amsterdams Fonds van de Kunsten, sponsoring for self-initiated artistic collective & festival ‘Stand Your Ground’, 2019