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ABOUT_

About Studio_Raya

Studio_RAYA is a studio for creative production and art direction lead by Raya van der Kroon. 

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Our goal is to make the world a better place through art, trigger the imagination through wonderous installations, visuals and design. We love the ethereal, rooted in mythology and surrealism, creating art or imagery that let you drift off into different worlds. 

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We consult on complex art installations for exhibitions and in public space, as well as art direct visual narratives in photography and graphic identities. 

 

Based in Amsterdam, globally connected.

About Raya_

Raya_Final-7.JPG

Photo by Kai  Prochatzki

Awards_

Hi, I am Raya!
 

With a passion for turning visionary ideas into seamless, large-scale executions, I thrive at the intersection of creativity and collaboration.

 

My experience spans roles such as Gallery Manager at Looiersgracht 60, leading events and production for exhibitions, and work with A-Flag, a home gallery connecting local artists and designers through intimate industry events.

Previously, I was an in-house producer at Alter-Projects London, contributing to cultural placemaking initiatives for public art, exhibitions, and limited-edition works. Delivering creative solutions across diverse industries and cultures, we worked with clients such as Brookfield Properties Berlin, Molton Brown Lnd, Kering NY, and The Singleton Shanghai.

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My expertise lies in production and project streamlining, and art direction for graphic identities and photography. I love crafting visual narratives that explore themes of mythology, femininity, and surrealism. With honors degrees in Interdisciplinary Arts Maatstricht (iArts) and Design for Art Direction from UAL London, I bring a conceptual perspective to every project.

_Founder of Studio_Raya

_Production Consultant & Art Director

_Advisor for Stimuleringsfonds NL

_Co-Director of A Flag Gallery

_Gallery Manager at Looiersgracht 60

_Producer at Alter-Projects Ltd

_MA Design for Art Direction UAL

_BA Interdisciplinary Arts

_Young Talent Award at Prins Bernhard Cultuurfonds

Scholarship for Master Degree, 2019

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_Female Creatives Grant from ‘Van Renswoude’ Fund, 2019

 

_Project Funding at Amsterdams Fonds van de Kunsten, sponsoring for self-initiated artistic collective & festival ‘Stand Your Ground’, 2019

Who we've worked with

A FLAG_ ALTER PROJECTS_
BIJLMER PARKTHEATER_
LOOIERSGRACHT 60_
STIMULERINGSFONDS_
ELIXIR SOUND PRODUCTIONS_
MARION VISSER PHOTOGRAPHY_
CONNECTING THE DOTS_

Studio_Raya

Amsterdam

2025

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