ABOUT_
About Studio_Raya
Studio_RAYA is a studio for creative production and art direction lead by Raya van der Kroon.
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Our goal is to make the world a better place through art, trigger the imagination through wonderous installations, visuals and design. We love the ethereal, rooted in mythology and surrealism, creating art or imagery that let you drift off into different worlds.
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We consult on complex art installations for exhibitions and in public space, as well as art direct visual narratives in photography and graphic identities.
Based in Amsterdam, globally connected.
About Raya_

Photo by Kai Prochatzki
Awards_
Hi, I am Raya!
With a passion for turning visionary ideas into seamless, large-scale executions, I thrive at the intersection of creativity and collaboration.
My experience spans roles such as Gallery Manager at Looiersgracht 60, leading events and production for exhibitions, and work with A-Flag, a home gallery connecting local artists and designers through intimate industry events.
Previously, I was an in-house producer at Alter-Projects London, contributing to cultural placemaking initiatives for public art, exhibitions, and limited-edition works. Delivering creative solutions across diverse industries and cultures, we worked with clients such as Brookfield Properties Berlin, Molton Brown Lnd, Kering NY, and The Singleton Shanghai.
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My expertise lies in production and project streamlining, and art direction for graphic identities and photography. I love crafting visual narratives that explore themes of mythology, femininity, and surrealism. With honors degrees in Interdisciplinary Arts Maatstricht (iArts) and Design for Art Direction from UAL London, I bring a conceptual perspective to every project.
_Founder of Studio_Raya
_Production Consultant & Art Director
_Advisor for Stimuleringsfonds NL
_Co-Director of A Flag Gallery
_Gallery Manager at Looiersgracht 60
_Producer at Alter-Projects Ltd
_MA Design for Art Direction UAL
_BA Interdisciplinary Arts
_Young Talent Award at Prins Bernhard Cultuurfonds
Scholarship for Master Degree, 2019
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_Female Creatives Grant from ‘Van Renswoude’ Fund, 2019
_Project Funding at Amsterdams Fonds van de Kunsten, sponsoring for self-initiated artistic collective & festival ‘Stand Your Ground’, 2019
Who we've worked with