FLORAL MESSAGE
OWN PRODUCTION
““Gifts of blooms, plants, and specific floral arrangements were used to send a coded message to the recipient, allowing the sender to express feelings which could not be spoken aloud in Victorian society.”
Floriography is the term that defines the language of flowers, standing for the cryptological communication through the use of flowers. The aim of this project was to rewrite floriography to the digital age, reviving physical flowers as a form of communication.
In our society we receive forms of appreciation and emotional communication mostly via digital platforms. Our phone almost became the contemporary bouquet, showing acknowledgement when we get a tinder match or maintain an Instagram friendship. Connected the meaning of flowers to the phases of love, friendship and career, the floral creations are in a conversation with body language and sound to evoke a form of modern storytelling.
credits
Art direction, photography, design, edit:
Raya van der Kroon
Director of camera:
Lucie Lazarus
Sound design:
Cedric Wiegel
Dancer, Model:
Farah van Stokkum
Floral experiments:
Shannon Clegg
Production assistance:
Juan Serrato
Floral advice:
Wallflower Peckham
Produced at:
UAL, LCC, London