in the spotlight
CLIENT
Bijlmer Parktheater
We were asked to work on the rebrand of the Bijlmer Parktheater. Thé theatre in Amsterdam South-East, where cultural diversity, empowerment and outspoken creativity are setting the main stage.
We had the honours of looking through their design archive and shaped a concept around The Spotlight. The spotlight the theatre provides for its makers, actors and cultural shapeshifters, but also highlights its youth panel, stage designers and backstage volunteers.
The cornerstones of the rebrand made in 2022 are still recognizable, but have transformed into a more organic execution, blending colours, gradients and highlights of their signature stage photography.
Below you will find some of the results, ranging from social media content to outdoor screens, from printed programme magazines to flyers and business cards. We are thrilled to put BPT in the spotlight it deserves!
DIGITAL
PRINTS
CREDITS
Social Media content
Narrowcasting
Youtube Thumbnail
Email Signature
Brochures
Flyers
Posters
Building cover
Postcards
Businesscards
Cue cards
Canvas bags
Concept & Design:
Raya van der Kroon