keep on moving

CLIENT

We Are On The Move

For the coming 10-year anniversary of dance and performance company We Are On The Move, we developed the new branding guidelines. This unique collective in the South-East of Amsterdam is known for its strong community building, skill classes and personal growth. Everything they do revolves around stretching, expanding and growing, in a physical and personal sense, to a cellular level.

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Our branding concept thus revolves around the human cell, where each level of their service zooms in on a deeper level. From beginner classes (multiple cellular structures) to professional performances (centre stage inside one single cell); everybody is welcome and invited to grow at the WAOTM-community. For their rebrand we have developed a fresh outlook on their digital and print assets, poster campaigns and merchandise, targeted at their youthful and diverse audience.