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ART DIRECTION

We create visual identities for cultural institutions and spaces - designed to connect to your audience through striking imagery. 

Whether you're rebranding a theatre, launching a new cultural space or setting up a visual campaign, we guide you from moodboard to final asset.

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WHO WE WORK WITH

For cultural event venues eager to build a distinct aesthetic presence and communicate their vision through design.

VENUES

From international art fairs to exhibitions: for those wanting a strong creative direction to attract the right audience.

FAIRS

For performance spaces and cultural foundations seeking visual coherence, atmosphere, and an art-forward identity that enhances their program.

THEATRES

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4. final assets

Delivering a final brand book and the design assets of your campaign.

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3. brand identity

Designing your logo, choosing colour pallets, typographies, photography and graphic elements, including guidelines on how to use them.

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2. Art Direction & Moods

Curating visual inspiration and crafting moodboards to define the creative direction of your project.

Our process

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1. Concept development

Dissecting your design needs and deliverables, defining your target audience and goals.

This season, Studio_Raya provided advice and execution for the further development of our visual identity. From client journey and positioning to concept and design, Raya has been a knowledgeable and reliable partner. Her creative eye, punctual project management, and professionalism in design and marketing make her a collaborator with whom we look to the future with calm and confidence.

Sharona Lautoe

Marketing & PR, Bijlmer Parktheater

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© 2025, Developed & Designed by Studio_Raya Amsterdam

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